GetReal, GetGoing: Recipe for a Successful Elevator Speech
“So, what do you do?”
“Tell me about yourself.”
These questions, whether they come up at a job interview or your friend’s birthday party, are opportunities to introduce yourself. Are you ready with a succinct and accurate answer that conveys what you have to offer!
This type of introduction is known as an “elevator speech” the idea being that it takes about the same amount of time that it would take to go from one floor to another on an elevator. In other words, you don’t want to regale someone with a detailed biography or your resume, you want quickly engage them and give them a little bit of information they will remember.
Hi, I’m Dr. Charles Xavier. I’m a Licensed Clinical Psychologist specializing in working with children and adolescents with social issues. As a former “special kid” myself, I’m passionate about helping them learn to value and harness their unique qualities to better connect with others.
What are the basic elements of an elevator speech?
Your name and your title
Your preferred niche
Your passion for working with that particular population. This is the emotional hook that answers why you care about working with the population you identified in the previous step.
How you can help
It’s a simple formula, but it gets the job done. Not every elevator speech is the same -- you can mix and match the various elements. If the circumstances are right you might add a “hook”or “next steps” as explained in this great article.
No matter what, be specific rather than general, and keep your speech jargon-free --even fellow therapists may not understand specific terms used in your specialty. And, remember, that the goal of your elevator speech is to tell your audience how you can help them, not how they can help you. Do that, and you’ll make a memorable first impression!